The Times

Politics. Tamed. - DIGITAL CAMPAIGN

Politics. Tamed. was a huge, multi-format brand campaign for The Times and Sunday Times which launched in 2019.

The campaign was lead by a TV ad portraying politicians as animals in the Westminster zoo, whose constant braying and territorial divisions create noise but make the Brexit negotiations incomprehensible to the public.

My team was responsible for the digital campaign. I created these large DOOH adverts, social media ads, emails and animated HTML5 banners linking all digital platforms with the TV advertisment.

For the HTML5 ads each animal was exported from After Effects as a png sequence and then animated in Adobe Animate CC.